More than eight out of ten holiday shoppers (83 percent) said they would shop for holiday gifts online, and a similar number, 80 percent, said they are likely to purchase gifts online from small businesses, according to a new survey commissioned by Yahoo! Small Business and conducted by Harris Interactive. With leading marketing research firms - including Jupiterresearch - predicting a significant increase in online shopping this holiday season, Yahoo! Small Business says its survey results are further evidence of strong support among consumers for e-commerce with small businesses.

Yahoo representatives did not respond to further questions about online holiday trends.


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