Internet search and ad partnership. Each will benefit from other's reach

Google Inc. and CanWest Global Communications Corp. subsidiary Canada.com announced yesterday they are teaming up on an Internet search and advertising partnership.

The multi-year partnership will provide Canada.com users with content and search-related advertising, while offering Google's advertisers access to Canada.com's extensive reach across the country, the companies said.

"With almost three million unique visitors a month, Canada.com provides an excellent media vehicle for our advertisers who are looking to penetrate the Canadian marketplace," stated Wendy Muller, head of Canada ad sales and operations for Google.

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