Google Checkout is gaining among e-commerce Web sites, but the largest retailers remain wary because they fear sharing data with Google, according to a survey by Cowen & Co.

Cowen surveyed the top 200 e-commerce Web sites and found that alternative payment platforms are catching on. Among the top e-commerce sites, Bill Me Later commanded 28 percent market share with PayPal and Google Checkout representing 26 percent and 13 percent, respectively.
Jim Friedland, an analyst at Cowen, said Google Checkout adoption is growing. Friedland wrote:
Google Checkout is now available at 26 of the top 200 U.S. Internet retailers, up from 15 in January; Checkout is offered by seven of the top 100 retailers, including Buy.com, Toysrus.com, and Blue Nile.
While acknowledging that Google Checkout is “still in the early adopter stage,” Friedland reckons that the increased acceptance of the payment system will increase click-through rates for retailers, boost keyword spending and increase e-commerce searches on Google.

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Labels: Google_Checkout, PayPal, Toysrus.com