Froogle has a problem, and I assume Google Base will have the same problem. Because there are no setup fees and no per click fees, the results on Froogle are often made up of spammy results which make for a horrible user experience. Google might be great at general search and maps, but shopping search (in beta now for how many years?) needs serious attention.

I hate to pick on Froogle after Forbes.com panned the site a couple weeks ago and BusinessWeek’s Silicon Valley Chief gave the site a less than glowing review this weekend, but I just performed a search for ‘iPod Nano‘ which is one of the most popular products this holiday season…and the results made me laugh…then cry.
Initial results are deceptively encouraging: 225 prices for the first iPod Nano, 37 prices for the next, 64 prices for next, etc. Basically, it looks like I will get a great choice of merchants selling at a wide range of prices.